Tsim Sha Tsui Centre ＆ Empire Centre｜"Love in the City" returns for the year! 4,000 square meters of giant LED curtain wall conveys a one-minute love confession

Description

Sino Group’s annual Valentine’s Day love-expression event “Love in the City” has always attracted attention from the whole city, and many couples look forward to the annual opportunity to participate. Valentine's Day is approaching, and "Love in the City" will return to Victoria Harbour to witness the romantic declarations of lovers all over the world in the most ceremonial way! This year’s event will also be the first time that sweet group photos can be displayed, presenting the sweet moments to the whole city in the dazzling night view. This is a rare opportunity.

On Valentine’s Day, February 14, Sino’s light art walls at Tsim Sha Tsui Centre and Empire Centre will be transformed into a 4,000 square metre giant greeting card. S⁺ REWARDS members can purchase the card at over 850 stores in designated Sino Group shopping malls, hotels and other locations. For every HK$100 spent, you can earn 1 point. Register with 50 points and you will have the opportunity to confess your love to your loved one, family, or friends on Valentine's Day. It is better to take action than to be moved. Seize the opportunity and show your love in a high-profile manner under the giant LED curtain wall on Valentine's Day night. Let the warmth and love overflow the winter Victoria Harbour and leave you with sweet memories that will be unforgettable for a lifetime!

A perfect Valentine's Day experience, a once-a-year high-profile show of love, showing off sweet photos under the Victoria Harbour starry sky

In late winter and early spring, to make love warmer, this year's "Love in the City" event is here again! This year, the "Love in the City" one-minute love declaration has added a new option to submit photos for the first time. Participants have the opportunity to put their sweet and warm moments on the giant LED confession curtain wall, doubling their love to the whole city in the dazzling night view. Using your own nickname as the caption makes the confession even more unique, which is a rare Valentine's Day experience!

Many romantic couples also want to use Valentine's Day to make a surprise and unforgettable proposal plan. They plan to kneel down on one knee with a bouquet of flowers under a large declaration of love, take out the pre-prepared ring and hand it to their loved one. The conference welcomes those who are interested to notify in advance. Proposal needs, hoping to witness lovers under the starry sky walking towards the flowery road of happiness.

The organizer will also capture the sweet and warm moments of each successful participant and display them on the giant curtain wall, and send exclusive curtain wall photos by email within 14 working days. It is definitely the best Valentine's Day gift for every couple. The number of places is limited and will be offered on a first-come, first-served basis.

Five major design styles convey different declarations of love. Not only can they express love unilaterally, but they can also respond to love.

You have to fight for your own happiness, so be brave and express it and respond! The one-minute love declaration theme options include sweet ones such as "I Love You", "You are my little luck", "Pride in our eyes", "Marry Me?", "Would You Be Mine?", etc. In addition to the declaration, new active responses of love such as "Yes, I Do!" and "I Wanna Be Yours" have been added, allowing the whole city to witness your brave pursuit of your own happiness, and the deep love spreads throughout the Victoria Harbour!

At the same time, expressing love is not limited to lovers, the love of parents is also precious. Among them, the love declaration phrase "Pride in our eyes" is specially designed for confessing to friends and loved ones, using Valentine's Day to express your love to the important people around you. Tell your ex-lover loudly that mom and dad are proud of you!

Event Details:

From January 20 to February 2, 2025, S⁺ REWARDS members only need to redeem the activity qualification with 50 points, register through the designated activity link, select the words of your heart, and then fill in the upper and lower terms and application reason to register for the activity (such as Propose) and you will have the chance to be selected to make a one-minute love declaration on the curtain wall on Valentine's Day! Dear all, please hurry to the designated Sino Group shopping malls, hotels and other locations, over 850 excellent stores, and participate in the "Love in the City" event!

Event redemption period: January 20 to February 2, 2025

Information display date: February 14, 2025 (Valentine's Day evening)

Information display location: Sino Light and Shadow Art Curtain Wall

Registration method: S⁺ REWARDS members can register for the event with 50 points

Terms and Conditions:

-          The places are limited and on a first-come, first-served basis.

-          For more terms and conditions of participation, please refer to the S⁺ REWARDS website. In case of any disputes, Sino Group Malls reserves the right of final decision.